Endlings

Endlings - Hedgerow Theatre Company
Endlings is a campaign system created for Hedgerow Theatre Company’s production of Celine Song's Endlings, developed for public theater audiences and established patrons. The project included a cohesive set of print and digital assets spanning posters, postcards, flyers, social media graphics, marquee design, and original promotional artwork. The visual direction was built around the play’s themes of underwater survival and cultural memory, drawing inspiration from the haenyeo (Korean diving women) and the atmospheric tone of the production. Subtle visual references to New York City were integrated as hidden or secondary imagery within the composition, reinforcing the narrative layering requested by the client. The overall system uses oceanic color palettes, diving equipment motifs, and submerged visual textures to create a sense of mystery and immersion while maintaining clarity across multiple formats and scales.