Beginners

Beginners — Hedgerow Theatre Company
Beginners is a theater campaign system developed for Hedgerow Theatre Company, designed for public audiences and established theater patrons. The project included coordinated print and digital assets including posters, postcards, flyers, social media graphics, marquee design, and promotional imagery. The visual direction was built around a playful yet cohesive narrative system centered on an octopus motif, inspired by coastal Maine wildlife. The campaign integrates sourced photographic material (provided by a non-profit) with composited design elements to construct a unified promotional image system. A bright, high-contrast color palette was used to reinforce the production’s lighthearted tone, drawing from the visual language of rain gear, candy-like saturation, and childhood imagery while maintaining clarity across multiple formats.